The Used Car Sales Tactics in the Hair Transplant Field

Dr. Rassman,
I know you can’t mention this company directly in any response on your blog, but I thought you’d find this example of used car hair transplant sales techniques atrocious and a perfect example of what the buyer should beware of. A free digital camera for scheduling a last minute surgery!

I removed the link you included, but I’m sure some people can figure out who you are referring to. I have heard your sentiments from quite a few of my patients. It is a shame that the practice of medicine is being compared to car sales, but many patients like you will see this tactic and will stay away. It’s a very cheesy, splashy thing to offer some kind of freebie like that to entice someone into choosing one clinic over another, or rushing one to make a decision prematurely for a deal that might close at midnight tonight. Your questions and probes should be about the quality of the procedure, not the giveaway or inducements to get you to ‘book’ a surgery. But that’s just my opinion — obviously what works for them is not what I would agree with doing. It is unfortunate, but I have seen many patients taken in by these practices. As I’ve said time and time again, this is a buyer beware business and I am disappointed and saddened to see that even my profession is not beyond used car sales tactics.

(My apologies to the readers out there in the pre-owned auto sales field.)

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