Snippet from the article:
The ‘baldness calculator’ – said to be the world’s first reliable tool for predicting hair loss – has been a huge hit with men in other countries.
The program calculates the exact age at which someone will go bald or have lost most of their hair or provides reassurance by predicting that they will still have a full head of hair in old age.
Read the rest at Telegraph UK
A PR firm sent me the press release and apparently the Telegraph in the UK got the same release and ran with it, presenting the article above. This “baldness calculator” is a clever way to market a caffeine-based shampoo called Alpecin, but I don’t know how this thing can claim to be accurate. It’s guessing the year you’ll lose your hair based on these factors you feed it — age, number of hairs lost daily, current hair loss pattern, scalp dryness, how often you wear a hat (???), stress, activity level, family history of hair loss, location (which apparently is limited to the UK), marital status, and career. Most of the questions are yes/no, and some have zero relevance. And surprise, surprise — when the answer is “calculated”, the solution is a special shampoo! I am completely and utterly SHOCKED (note sarcasm)!
For fun, I asked one of my employees to go through the steps of the “calculator” to see where he’d end up. It determined he’d go bald at 60 years old (though he’s not in the UK, so he had to choose a region that he doesn’t live in and probably has never visited). How’d it come up with that age? Your guess is as good as mine. He’s got miniaturization on the top of his scalp already (he’s been taking Propecia to maintain it), so clearly 60 years old may be completely wrong (who really knows).
My verdict: Fun way to try to sell you a shampoo, but to call this “accurate” is completely ridiculous. In fact, it’s laughable. Determining the age you’ll go bald is just not that simple, folks. If you want to try it yourself, go here, but keep in mind what I just wrote about the accuracy. Perhaps their claims for the shampoo are equally as accurate?
Tags: calculator, baldness, hairloss, hair loss, alpecin, shampoo, caffeine, marketing