Fake Reviews on the Web Mislead Shoppers

Interesting new press release about fake reviews on merchant websites. There is a reference to ‘hair loss preventing shampoos’.

Millions Of British Shoppers Misled By Fake Reviews

Thanks for sending this!

Here’s an interesting bit from the press release: “According to the research, shoppers are taken in by highly promising reviews of beauty products including acne and anti-aging creams, laser-hair removal kits, hairloss-preventing shampoos, teeth whitening pastes and diet pills. They soon find out that customer reviews, even when provided by ‘real people’, exaggerated the benefits.”

This is unfortunate, but it is just like I’ve said over and over. Many forums have people (or sometimes the same person under various different names) that will feed you lies about a proven solution and steer you towards some scam product that earns them a commission. Think about that the next time you see those ridiculous “Trust Timmy” and “Honest Harry” type of websites.