Hair Cloning in Italy?

is this real?

AssociatedContent.com – Cloning Hair: Good News for the Balding

This link says hair cloning starts..

There have been good scientific studies with transecting the bulbs of individual hairs to obtain more than one hair from each bulb. None of these scientific studies were successful. There does not seem to be any ‘magic sauce’ in this report, so I am skeptical of it, but I would remain open minded if it is real. What was reported here as cloning, is not real cloning so even the terminology is off.