How Merck Marketed Propecia

I found this article from Harvard Business School published a couple years ago about how Merck marketed Propecia to consumers. Pretty interesting stuff and thought you’d enjoy it if you haven’t seen it before.

Side Effects: The Case of Propecia

Interesting article — I don’t recall seeing it before. Thanks for sending it to us!

This illustrates the very stringent rules imposed by the government on how drugs are marketed. It is a drastic difference to the unregulated field of herbal potions and lotions that are marketed to desperate consumers looking for a quick solution to hair loss. As such, many men will have no problem spending $19.99 or $29.99 on products that “promise” to deliver hair growth, as they have nothing but a few bucks to lose (small change). Yet these non-medical supplements that do not really work bring in millions upon millions of dollars in revenue. It is a buyer beware market.