In the News – Avacor Was Misleading, Class Action Wins $50 Million

Snippet from the article:

An Alameda County, Calif., jury late last month returned a $50 million verdict in a class action that sought relief for Californians who’d bought Avacor, a hair-loss remedy that was marketed as an all-natural, clinically tested product.

Attorneys fees have yet to be decided, said L. Timothy Fisher, of Walnut Creek, Calif., firm Bramson, Plutzik, Mahler & Birkhaeuser. New York lawyer Scott Bursor and New York firm Faruqi & Faruqi also represented the plaintiffs. There were about 150,000 purchases of Avacor in California during the class period, but since some were reorders, the exact size of the class is unclear, Fisher said.

Read the full article at Law.com

Remember this story the next time you see some new miracle “all natural” hair loss treatment that proclaims to do everything you could ever hope or dream of. There are people out there looking to prey on you, and it is up to you to become wise to their actions so you can stop lining their pockets while they crush your dreams.

It appears that Avacor is still on the market, but it is probably unrelated to the product that was sued into oblivion. The Avacor brand was purchased earlier this year, according to this press release I found. The news of this $50 million judgment can’t be too good for their PR efforts now, though.