In the News – Goodbye to Bad Hair Days?

Snippet from the article in Telegraph UK:

A way to banish split ends, lifeless locks and “bad hair days” could come from an analysis that reveals the secret of silky hair.

The first detailed analysis of what happens to individual hair fibres as they rub past each other when tresses are tossed has been conducted down to a billionth of a metre, showing how to make hair smooth to the touch.

Full article: Bad hair days may soon be over, say scientists

The findings were presented at the American Chemical Society’s national meeting in Philadelphia and appear to be a way to replicate conditions that occur which make hair difficult to manage. There is big money in this, because if these conditions can be obviated with a shampoo or conditioner, the market could shift to such a new product.