Is this a new breakthrough for Cloning hair?

https://www.businesswire.com/news/home/20240206170882/en/Stemson-Therapeutics-Announces-Technological-Breakthrough-in-New-Hair-Growth

Hair has been cloned before. I was told that the problem encountered was when they put the cloned hairs into mice, they all died of infected hair follicles.  This was because the hairs grew in all directions and didn’t orient themselves properly; hair grew out of skin.  Think of hair as a complex organ that knows up from down and develops groups of hairs that work together in this hair organ with appropriate supportive vasculature and nerves.  If it all doesn’t go up uniformly and grows down instead (relating to the scalp surface), an infection may occur as this foreign body (the actual hair shaft is a foreign body to everyone’s scalp) causes problems.  The game isn’t over in a basketball game until the last pass is made and the clock runs out. Let’s see what they come up with.  I wish them good luck!