Is this news release real for cloning hair cells?

https://www.telegraph.co.uk/science/2019/06/28/hair-grown-skin-using-stem-cells-breakthrough-could-cure-baldness/

Based on what I understand about their technology, the article significantly overstates things. Several other big skin groups are trying to make human hairs from cells, but it is very hard and hairs are not desirable scalp hairs.