Phytolium 4

Hi Dr,

I read your blog everyday. It’s great. My question is simple: have you ever heard of a new treatment called Phytolium 4? [Press release here]

I’ve just seen a billboard ad in a bus stop and I guess it is being launched on a few countries (not sure if they’re already in the USA, I live abroad). They claim some numbers but I can’t find any real reviews online, so I guess we have to wait a couple of months to confirm the hype (if any).

I just wanted to check what is your opinion/expectations about this product. Thank you very much

I like to see what are called double blind studies and other controlled research that would prove value beyond a shadow of a doubt. The problem here is that there is no proof that I would define as objective, just claims that the product works.

This Phytolium stuff is a French-made, plant-based shampoo and lotion treatment, but regardless of the ingredients, they are marketing it as an alternative to the only two proven medications that grow hair (minoxidil and finasteride). And just like hundreds of other products, they claim no side effects and great results with this Phytolium 4.

The same maker of this product sells Phytocyane, which we wrote about here. I would love to believe these products work as promised, but I would need to see more proof than a slick website and the seller’s word. Please feel free to try it and report back, though.